A trip with two best friends

Today marks the first day of two weeks of travel with my best friends Heather and Dave. Heather and I have known each other since 1st grade, and Dave and I went to college together. This is the first time they’ve met, here in Istanbul, the first stop on our traipse across the eastern Mediterranean and Middle East. It’s actually remarkable to get a chance to take a trip like this as our lives stretch in different directions. With all of the demands of work, family, and life we are so lucky to travel together. Cheers to a great trip!

Our itinerary:

Istanbul

Tel Aviv & Jerusalem

Petra

Amman (& Dead Sea)

Athens

Starting at Scoot Networks

Scoot Networks is a team of about 20, from customer service and field mechanics to supply chain and mobile app development, we’re a wide range of backgrounds and talents. I joined Scoot this month as User Acquisition lead, or in a Scoot-y way: Rider Recruiter. My main gig? Get as many people riding Scoot as possible!

I should preface to say that I have loved Scoot since I first joined in October 2013. I used it to commute, visit friends, run errands, or just take a joy ride around beautiful San Francisco. I’ve always admired the brand, and even more importantly, though critically about what I would want to improve about the service if given a chance.

My first couple weeks have been absolutely awesome. The team is a refreshing mix of tech and two-wheeled aficionados, with a very clear focus on improving urban transit in a sustainable way. I could not be more excited to have joined this awesome group of people!

My role is all about finding the right channels to help people discover Scoot. That means on their phones, in their workplace, on their street, or the local coffee shop. It’s all about getting the word out! Have an idea or tip for Scoot marketing? Shoot me a note at carly (at scootnetworks dot com).

A Running List: Where I’ve Traveled & Where I Want to Go

Where I Want to Go

Domestic

  • Austin, TX
  • Seattle, WA
  • Park City, UT
  • New Orleans, LA
  • Atlanta, GA
  • Miami, FL
  • Portland, OR
  • Outer Banks, SC
  • Albuquerque, NM
  • Montana
  • Wyoming
  • Minneapolis, MN
  • Madison, WI
  • Hawaii (more islands)
  • The Parks:
    • Yellowstone
    • Bryce
    • Zion
    • Half Dome Yosemite
    • Denali

Abroad

  • Iceland
  • Germany: Berlin, Munich
  • Portugal
  • Spain: Madrid, Granada, so many more!
  • Croatia
  • Budapest, Hungary
  • Israel – Nazareth, Bethlehem
  • New Zealand
  • Australia
  • Canada: Vancouver, Victoria, Whistler, PEI
  • Honduras
  • Bolivia
  • Argentina
  • Chile
  • Galapagos, Ecuador
  • Peru
  • Colombia
  • Sao Paolo, Brazil
  • Palau
  • Thailand
  • China
  • Hong Kong
  • Singapore
  • Botswana
  • South Africa
  • Tanzania
  • Rwanda
  • Madagascar
  • Morocco
  • Egypt
  • Dubai, UAE
  • Abu Dhabi, UAE
  • Doha, Qatar

Where I’ve Been

North America

  • United States
    • California
    • Alaska
    • Hawaii
    • Arizona
    • New Mexico
    • Oregon
    • Washington
    • Colorado
    • Idaho
    • Nevada
    • Nebraska
    • Iowa
    • Illinois
    • Michigan
    • Texas
    • Florida
    • Tennessee
    • North Carolina
    • South Carolina
    • Virginia
    • D.C.
    • Maryland
    • Pennsylvania
    • New York
    • New Jersey
    • Massachusetts
    • Rhode Island
    • Maine
    • Vermont
    • New Hampshire
    • The Parks
      • Yosemite
      • Grand Canyon
      • Arches
      • Canyonlands
      • Painted Desert
      • Pinnacles
  • Central America
    • Cabo San Lucas, MX
    • Merida, MX
    • Celestun, MX
    • San Carlos, Costa Rica
    • San Miguel, Costa Rica
  • Caribbean
    • Bahamas
    • St. Thomas
    • Puerto Rico
    • Turks & Caicos
  • Canada
    • Montreal

Europe:

  • England
    • London
    • Liverpool
    • Stonehenge
    • Bath
    • Cambridge
  • Scotland
    • Edinburgh
    • St. Andrews
    • Glasgow
    • Loch Lomond
    • Glengoyne
    • Kincaid Manor
  • Ireland
    • Dublin
    • Galway
    • Cliffs of Moher
    • Cork
    • Kerry
    • Blarney
    • Kinsale
  • France
    • Paris
    • Marseille
    • Aix-en-Provence
    • Strasbourg
    • Nice
    • Biarritz
    • Bordeaux
    • Le Luberon
  • Spain
    • Barcelona
    • San Sebastian
    • Ibiza
  • Italy
    • Rome
    • Florence
    • Palermo
    • Naples
    • Venice
    • Milan
    • Cagliari, Sardinia
  • Malta
    • Valletta
  • Netherlands
    • Amsterdam
    • Rotterdam
  • Norway
    • Bergen
    • Alesund
    • Geiranger
    • Eidfjord
  • Czech Republic
    • Prague

Middle East:

  • Turkey
  • Istanbul
  • Jordan
  • Petra
  • Amman
  •  Israel
    • Tel Aviv
    • Rehovot
    • Jerusalem

Asia:

  • Japan

Africa:

  • Tunisia

Hyperlapse: Somewhere Over the Sierras

I took this hyperlapse on my flight to Boston, just as we were headed into the Sierras, the thing that struck me most, which is out of the frame, is how you can spot the effects of the drought from 35,000 feet. The lakes & reservoirs of pristine snowmelt have been reduced to puddles with a ring of dry grass around it. I wish these clouds would bring a little rain! #hyperlapse #virginamerica Not pictured: our flight attendant did a full 3 minute dance & lip sync to the safety video. I wish I could fly with Virgin everywhere.

The Week in Links [mar1-mar8]

Emoji guide to the Oscars – why can’t I think of this stuff? 

Interview outfit must-haves from Hukkster – on the Chegg Career Connection blog! A great article on where & when to buy suits, separates, and work-appropriate dresses. 

A guide to Goodvertising – how to build meaningful & honest brands, a refreshing perspective on ‘for good’ elements of branding. 

Why Every Tech Company Needs an English Major – hits the nail on the head, the power of storytelling as a skill should never be overlooked in tech, as it so often is. Someone said “liberal arts majors” to me with disdain this week and I just looked at them dumbfounded. It’s hard to communicate the value of liberal arts, but luckily communication is exactly what liberal arts teaches you. 

John said exactly how I’ve been feeling lately: “Designing a great team is as hard, if not harder, than designing anything else” Chegg’s John Russell on leadership at KPCB ProductWorks

The Week in Links is my attempt at summarizing all that I saw in the world that’s worth reading/thinking about, to be improved hereafter. 

Deferred Deep Links bring Intent-based User Acquisition to Mobile

tapstream:

image

Mobile advertising today has a big blind spot when it comes to user acquisition – no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.

Mobile deep links come close to solving this problem: they are able to pass intent from an ad to the app, but only for re-engagement. The app has to already be present on the device in order for deep links to work. Deep links were useless for new user acquisition – until today, that is.

Today, Tapstream is launching Deferred Deep Links: deep links that work even for apps not yet installed. These links play nicely with existing deep linking services, but go a step further and work beyond the App Store. This makes it possible for the first time to do intent-based advertising for apps on any mobile ad network you choose.

What does this mean in practical terms?

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